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A Brief History of Baby Powder

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One of the most common scents associated with the ABDL lifestyle (and babies in general) is, of course, baby powder. Though many other health and hygiene products have come and gone, baby powder has endured the test of time, infiltrating product after product – think deodorants, perfumes, and lotions – for over 100 years.

Johnson’s Baby Powder, as it was first called, was developed after customers of Johnson & Johnson reported that the talc they were using to soothe skin irritated by plasters could also help alleviate diaper rash. It hit stores in 1894, marking the start of the company’s immensely popular baby line.

Baby powder still brings in around $18 million in sales in the United States each year, despite its recent troubles in the media and the courtroom. Because of negative press, many manufacturers are now experimenting with alternative drying ingredients, like cornstarch and oats, in lieu of talc, the culprit at the center of the recent anti-baby powder storm.

The recipe for Johnson & Johnson’s familiar baby powder fragrance is a tightly guarded secret – and one of the most recognizable scents ever created, pinpointed with greater accuracy in scent tests than chocolate or mothballs, according to research from the company itself. But for those who can’t get enough of that soft, nostalgic smell, Diaper Drawer offers two fragrances inspired by the original: one that mimics the traditional aroma and another with familiar floral and spicy notes such as lilac, jasmine, rose, and sandalwood. 

Are you a baby powder traditionalist or do you depend on alternative drying powders? Reach out to us on Twitter and let us know what you sprinkle with! 


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